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Best Digital Marketing Training Institute

Introduction

Join the Best Digital Marketing Training Institute

With the passage of time, we have seen great marketing strategies implemented in varied sectors. The reason behind this is to get the maximum profit with minimum investment. The digital marketing has made it possible for the new and upcoming businesses to bridge the gap between profit and investment. Considering this, there is rush of students enrolling in the digital marketing courses. For the same, there may be many students who are confused as to which institute to choose from, out of all. Sofcon is well known as digital marketing training institute with a great success rate.

You can solve your own confusion by taking admission in this online marketing training institute. This institute is loaded with all the quintessential elements that can help you out in staying ahead among all. It is also one of the leading internet marketing training institute among others offering its courses at very affordable rates. Those who take the SEO training from our SEO training institute has helped them in getting placed kin some of the reputed organization.

Are you one of them who are struggling hard to get into corporate sector, then don’t miss your chance. Enroll yourself today in this trending SEO training institute and become part of this competitive market in a very elegant way. Sofcon can also help you in job assistance at no added cost. Plus you can get admission into the course as per your convenience.

So, what are you waiting, pull up your socks become part of this prestigious institute named Sofcon, that will give you wings to fly and feel your dream of sitting among the good business leaders.

Course Content

What we learn…..

Module 1: Basic Digital Marketing

  • Fundamentals of Digital Marketing?
  • Digital Marketing Vs Traditional Marketing
  • Understanding Digital Marketing Process
  • Benefits of Digital Marketing
  • Increasing Visibility
  • Types of Visitors
  • Visitors Engagement
  • Types of Lead and Conversion
  • Visitor/Customer Retention
  • Inbound and Outbound Traffic
  • Types of Lead and Conversion

Module 2: Website Planning & Creation

  • WWW Concepts?
  • Understanding Domain
  • Understanding Domain Extensions
  • Types of Domain Extensions
  • Types of Websites
  • About Web Server & Web Hosting
  • Difference Between Shared, VPS & Dedicated Server
  • Cloud Based, and Reseller Web Hosting?
  • Basic of HTML
  • Use of PHP, CSS & JavaScript
  • Understanding WordPress Platform
  • Purchasing a domain and web hosting
  • Connecting domain & hosting
  • Use of FTP & File Zila

Module 3: Search Engine Optimization

  • SEO Fundamentals?
  • About SERP?
  • Understanding Search Engines
  • How Search Engines Work?
  • Keywords Concept?
  • Types of Keywords
  • About Exact Match, Phrase Match & Broad Match Keyword?
  • Search Queries?
  • Different Types of Search Queries
  • Difference Between Keywords and Search Queries
  • Understand Keyword Planning Tools
  • Keyword Research Process
  • Google Search Operators
  • Web Traffic
  • Different Types of Website Traffic

On Page SEO

  • Understanding Keywords
  • Primary, Secondary and Tertiary Keywords
  • Keyword Stuffing
  • Keyword Density
  • Keyword Proximity
  • Keyword Prominence
  • Page Naming (URL Structuring)
  • Importance of Meat Title and Description
  • How to Create Meta Title and Description
  • Heading Tags (H1, H2… H6)
  • Image Optimization
  • Content Optimization
  • Anchor Text
  • Difference Between Anchor Text and Anchor Tag
  • Page Speed Optimization
  • HTML Sitemap Creation
  • XML Sitemap & Its Importance
  • XML Sitemap Creation
  • Robots.txt
  • Meta Robots
  • Schema Integration
  • Adding Google Webmaster and Analytics Tool

Off Page SEO

  • Domain Authority?
  • How to Increase Domain Authority?
  • Page Authority?
  • How to Increase Page Authority?
  • Back Links?
  • Different Types of Back Links
  • About Link Building?
  • Types of Link Building
  • Link Building Strategies
  • Video Creation & Submission
  • Infograhics Creation & Submission
  • Podcast Submission
  • Blog and Articles Submission
  • Social Networking Sites
  • Profile Creations (Facebook, Twitter, Google+, Linkedin)
  • Press Release Submission
  • Business Directory Listing
  • PPT & PDF Creation and Submissions

Google Updates & Algorithms

  • EMD Update
  • Google Humming Bird?
  • Google Panda Algorithm?
  • Google Penguin Algorithm?

Understanding SEO Tools

  • Keyword Research Tools (Keyword Planner & Others)
  • SERP Rank Checker Tools
  • Content Duplicity Checker Tools (Copyscape)
  • Competitor Analysis Tools
  • Social Media Post Scheduler Tools

Module 4: Search Engine Marketing (SEM)

  • Introduction to PPC Advertising
  • Overview of Microsoft AdCenter
  • Google Adwords Overview
  • Understanding Inorganic Search Results
  • Introduction to Google Adwords & PPC
  • Adwords Account Structure (Campaigns, Adgroups, Ads & Keywords)
  • Types of Advertising Campaigns
  • Search Advertising
  • Display Network Advertising
  • Ecommerce Advertising
  • Video Advertising
  • Difference between Search and Display Campaign

Understanding Adwords Algorithm

  • How does Adwords rank ads?
  • Quality Score?
  • Why quality score is important?
  • CTR?
  • Why CTR is important?
  • About CPA?
  • About CPM?
  • About CPC?
  • Understanding Bids

Creating Search Campaign

  • Introduction to Search Network?
  • Different Search Network Campaign Goals
  • Sales
  • Leads
  • Website Traffic
  • Location Targeting Methods?
  • Bid Strategy (Manual CPC, Enhanced CPC)
  • Budget Targeting & Fixing
  • Creating Adgroups
  • Understanding Keywords (Exact, Broad, Phrase & Synonyms)
  • Ad Creation

Creating Display Campaign

  • Display Network?
  • Using Display Planner Tool
  • Different Display Network Campaign Goals
  • Sales
  • Leads
  • Website Traffic
  • Product and Brand Consideration
  • Brand Awareness and Reach
  • Campaign Subtype Setting
  • Standard Display Campaign
  • Gmail Campaign
  • CPM Bid Strategy
  • Audiences Targeting
  • Remarketing
  • Intent
  • Affinity
  • Finding relevant websites for ads placement
  • Creating text ads
  • Creating & uploading banner ads

Creating Shopping Campaign

  • About Shopping Campaign?
  • Introduction to Google Merchant?
  • Google Merchant Account Creations
  • Data Feed Creation
  • AdGroup and Ads Creations
  • Keyword Targeting

Creating Video Campaign

  • About Video Campaign?
  • Different Video Campaign Goals Targeting
  • Product and Brand Consideration
  • Brand Awareness and Reach
  • Video Campaign Subtype Setting
  • Standard Consideration
  • Shopping
  • Standard Awareness
  • Different Bid Strategies
  • Maximum CPV
  • Maximum CPC
  • Audience Targeting
  • Keywords
  • Topics
  • Placements
  • Types of Video Ads Format
  • In-stream Video Ads
  • Video Discovery

Tracking Performance/Conversion

  • About Conversion Tracking
  • Importance of Conversion Tracking
  • How to Setup Conversion Tracking
  • Adding Tracking Code in your Website
  • Checking Conversion Stats

Remarketing

  • Remarketing?
  • Remarketing Campaign Setting
  • Creating Remarketing List

Module 5: Google Analytics

  • Introduction of Google Analytics
  • Google Analytics Work Structure
  • How to Set Up Analytics Account
  • Adding Analytics Code to Website
  • Types of Visitors?
  • Difference Between Page Views & Sessions
  • Different Types of Traffic
  • Goals and Conversion?
  • Goal Setup
  • Types of Goals
  • Bounce Rates
  • Difference Between Exit and Entry Bounce rates
  • Funnels?
  • How to Setup Filters and Segments?
  • Integration of Adwords and Analytics account
  • How to create Analytics Report?

Module 6: Google Webmaster

  • Introduction to Google Search Console (Google Webmaster)?
  • Use of Google Search Console
  • Verify Website with Google Webmaster
  • How to Use Structured Data?
  • Rich Card and How to Use?
  • Use of Data Highlighter
  • How to Check Internal Links Using Webmaster?
  • Manual Action Report?
  • How to Add Sitemap.xml in Google Webmaster?
  • How to Check Website Crawl Error?

Module 7: Social Media Optimization

  • Social Media Intoduction?
  • Benefits of Social Media
  • Top Social Networking Sites
  • Facebook Business Profile Creation
  • Post & Content Creation for Facebook Post
  • Using # Tag
  • How to Increase Customer Engagement?
  • Audiences Targeting
  • How to Create Twitter Profile?
  • How to Use # Tag
  • Using # Tag
  • Google Plus Page Creation
  • Creating Post for Google Plus
  • Linkedin Profile Creation
  • Linkedin Post Creation

Module 8: Social Media Marketing

  • About Different Social Media Platforms?
  • How Social Media Marketing is Different from Other Internet Marketing?

Facebook Marketing

  • Creating Facebook Page
  • Uploading Content
  • Increase Visitors
  • Facebook Advertising
  • Types of Facebook Advertising
  • Creating Facebook advertising campaign
  • Payment Module- CPC vs CPM vs CPA
  • Conversion Tracking
  • Facebook Advertising Tools

LinkedIn Marketing

  • Introduction to LinkedIn?
  • Creating Company Profile
  • Company Profile v/s Individual Profile
  • Understanding B2B & B2C Concept
  • LinkedIn Groups
  • LinkedIn Ads Creation

Twitter Marketing

  • Introduction to Twitter
  • Twitter marketing tools
  • Twitter: TweetDeck, Klout, PeerIndex
  • Creating Twitter campaigns
  • Types of Ads
  • About Twitter Cards

YouTube Marketing

  • Introduction to YouTube
  • Using YouTube for Business
  • Understanding Video Campaign
  • Benefits of Video marketing
  • Creating Video Campaign
  • Creating Video Adgroups
  • Targeting Options
  • Bidding Strategy

Module 9: Email Marketing

  • About Email Marketing?
  • About Bulk Mailing?
  • Challenges Faced in Sending Bulk Mails.
  • Email Marketing Types (Opt-in & Bulk Mailing)
  • How to do Bulk Mailing?
  • Use of Mailchimp
  • Creating a Broadcast Email
  • Setting up Auto Responders
  • Email Marketing Tools
  • Top Email Marketing Software and Their Uses

Module 10: Ecommerce Marketing

  • Introduction to Ecommerce?
  • Top Ecommerce Websites in World
  • Ecommerce Scenario in India
  • Ecommerce Marketing Strategy
  • How to do SEO of an Ecommerce Website?
  • Driving Traffic to Ecommerce Portal
  • Using Affiliate Marketing to Promote Your Ecommerce Business
  • How to Open an Ecommerce Store

Module 11: Content Marketing

  • Introduction to Content Marketing
  • Top Objectives of Content Marketing
  • Importance of Content
  • Why “Content is King” for SEO Scenario
  • How to do Keyword Research for Content
  • Top Ways to Write Content
  • Optimizing Content for Search Engine
  • Content Promotion to Gain Traffic
  • Tricks to Use Other’s Website Content
  • Content Syndication?

Module 12: Affiliate Marketing

  • Introduction to Affiliate Marketing?
  • Affiliate Marketing History
  • Changes in Affiliate Marketing Industry Over the Years
  • Affiliate Marketing Scenario in India
  • Secrets of Affiliate Marketing
  • Money Making Tips from Affiliate Marketing
  • How to Earn from Affiliate Marketing Without any Investment
  • How to Use Amazon’s Affiliate Marketing
  • Get Approved as an Affiliate by is www.cj.com

Module 13: Mobile Marketing

  • Introduction to Mobile Marketing?
  • Fundamental of Mobile Marketing
  • Why It is Important in current scenario?
  • About Mobile Website?
  • Creating Mobile Websites Using WordPress
  • Using Tools to Create Mobile Website
  • Advertising on Mobile
  • Targeting Ads on Apps
  • Targeting Ads via Location
  • Targeting Ads on Search Engine
  • SMS Marketing
  • How to do SEO for Mobile App Search

Module 14: Online Display Advertising

  • Introduction to Online Advertising?
  • Types on Online Advertising
  • Display Advertising
  • In Text Ads
  • In Image Ads
  • In Video Ads
  • In Page Ads
  • Payment Modules
  • Creating Banner Ads Using Tools
  • Tracking & Measuring ROI

Module 15: Google Adsense & Blogging

  • Introduction to Google Adsense?
  • Google Adsense Criteria for Website
  • How to Get Approved For Adsense
  • Using Google Adsense Account Interface
  • Placing Ads on Your Blog

Module 16: Google Adwords Certification

  • Google Adwords Fundamentals
  • Search Advertising
  • Display Advertising
  • Video Advertising
  • Shopping Advertising
  • Mobile Advertising

Module 17: Google Analytics Certification

Google Analytics Certification

Course Details

Course Duration: 90 Hrs

Eligibility: Diploma/BCA/BBA/BSC/B.Tech/MCA/M.Tech/MSC

Scope:Online Marketing Companies / Online Advising Companies / Digital Advertising Agencies / Ecommerce Companies / Web Designing Companies / Web Development Companies

Mode:
• 3 Months Job Oriented Training
• 2/4/6 Weeks Summer/Winter Training
• 6 Months Internship Training
• Fast Track Training
• Customize Training
• College/Corporate Training
• Week Days/Regular Training
• Weekend Training

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