Digital Marketing Training by Sofcon

Digital Marketing Training Institute in Noida, Live Project SEO Training in Noida, Best SEO Training Institute in Noida

Sofcon is one of the best digital marketing training institute in Noida. And this institute is helping thousands of students getting placed in the reputed organization and secure a dream job. It is well known for offering digital marketing training in Noida to the students with the latest study material and also providing an excellent practical environment for better understanding of the subject.

Sofcon is well equipped with the latest, state of art equipment so that aspirants learn skills relevant for the development of the attendees. It comes under the list of top 10 digital marketing training institute in Noida. As Sofcon is well equipped with high-tech infrastructure and lab facilities, students get to experience live project digital marketing training, to improvise their skills.

So, if you are a graduate and trying your luck hard to get placed in an organization, then Sofcon is going to be one-stop solution for all your requirements. Digital marketing course in Noida by Sofcon is gaining importance among the industry as it offers maximum benefits at minimum costs.

Sofcon offer 100% placement for the students. Sofcon is also one of the best internet marketing training institute, training students about SEO, SMM, PPC, and many others. By learning all these skills, students can help the organization in increasing traffic towards their website and grab hold attention of them to convert them into customers. Sofcon is also one of the best online marketing training institute, by Sofcon’s rigorous training approach we train aspirants with every tactic which must be implemented towards the development of an organization

And if you are looking for internship training for digital marketing in Noida, then you don’t have to go anywhere else, as we provide internship at a very affordable rate.

Digital marketing training by Sofcon enables an aspirant to pursue different responsibility, that is they can either opt for SEO jobs, SMM jobs, digital marketing jobs. The extensive hands-on experience trains the aspirants to have complete knowledge of digital marketing. Job prospects in this field are enormous, all they need to locate a best digital marketing training institute, to shape their career.


Module 1: Basic Digital Marketing

  • Fundamentals of Digital Marketing?
  • Digital Marketing Vs Traditional Marketing
  • Understanding Digital Marketing Process
  • Benefits of Digital Marketing
  • Increasing Visibility
  • Types of Visitors
  • Visitors Engagement
  • Types of Lead and Conversion
  • Visitor/Customer Retention
  • Inbound and Outbound Traffic
  • Types of Lead and Conversion

Module 2: Website Planning & Creation

  • WWW Concepts?
  • Understanding Domain
  • Understanding Domain Extensions
  • Types of Domain Extensions
  • Types of Websites
  • About Web Server & Web Hosting
  • Difference Between Shared, VPS & Dedicated Server
  • Cloud Based, and Reseller Web Hosting?
  • Basic of HTML
  • Use of PHP, CSS & JavaScript
  • Understanding WordPress Platform
  • Purchasing a domain and web hosting
  • Connecting domain & hosting
  • Use of FTP & File Zila

Module 3: Search Engine Optimization

  • SEO Fundamentals?
  • About SERP?
  • Understanding Search Engines
  • How Search Engines Work?
  • Keywords Concept?
  • Types of Keywords
  • About Exact Match, Phrase Match & Broad Match Keyword?
  • Search Queries?
  • Different Types of Search Queries
  • Difference Between Keywords and Search Queries
  • Understand Keyword Planning Tools
  • Keyword Research Process
  • Google Search Operators
  • Web Traffic
  • Different Types of Website Traffic

On Page SEO

  • Understanding Keywords
  • Primary, Secondary and Tertiary Keywords
  • Keyword Stuffing
  • Keyword Density
  • Keyword Proximity
  • Keyword Prominence
  • Page Naming (URL Structuring)
  • Importance of Meat Title and Description
  • How to Create Meta Title and Description
  • Heading Tags (H1, H2… H6)
  • Image Optimization
  • Content Optimization
  • Anchor Text
  • Difference Between Anchor Text and Anchor Tag
  • Page Speed Optimization
  • HTML Sitemap Creation
  • XML Sitemap & Its Importance
  • XML Sitemap Creation
  • Robots.txt
  • Meta Robots
  • Schema Integration
  • Adding Google Webmaster and Analytics Tool

Off Page SEO

  • Domain Authority?
  • How to Increase Domain Authority?
  • Page Authority?
  • How to Increase Page Authority?
  • Back Links?
  • Different Types of Back Links
  • About Link Building?
  • Types of Link Building
  • Link Building Strategies
  • Video Creation & Submission
  • Infograhics Creation & Submission
  • Podcast Submission
  • Blog and Articles Submission
  • Social Networking Sites
  • Profile Creations (Facebook, Twitter, Google+, Linkedin)
  • Press Release Submission
  • Business Directory Listing
  • PPT & PDF Creation and Submissions

Google Updates & Algorithms

  • EMD Update
  • Google Humming Bird?
  • Google Panda Algorithm?
  • Google Penguin Algorithm?

Understanding SEO Tools

  • Keyword Research Tools (Keyword Planner & Others)
  • SERP Rank Checker Tools
  • Content Duplicity Checker Tools (Copyscape)
  • Competitor Analysis Tools
  • Social Media Post Scheduler Tools

Module 4: Search Engine Marketing (SEM)

  • Introduction to PPC Advertising
  • Overview of Microsoft AdCenter
  • Google Adwords Overview
  • Understanding Inorganic Search Results
  • Introduction to Google Adwords & PPC
  • Adwords Account Structure (Campaigns, Adgroups, Ads & Keywords)
  • Types of Advertising Campaigns
  • Search Advertising
  • Display Network Advertising
  • Ecommerce Advertising
  • Video Advertising
  • Difference between Search and Display Campaign

Understanding Adwords Algorithm

  • How does Adwords rank ads?
  • Quality Score?
  • Why quality score is important?
  • CTR?
  • Why CTR is important?
  • About CPA?
  • About CPM?
  • About CPC?
  • Understanding Bids

Creating Search Campaign

  • Introduction to Search Network?
  • Different Search Network Campaign Goals
  • Sales
  • Leads
  • Website Traffic
  • Location Targeting Methods?
  • Bid Strategy (Manual CPC, Enhanced CPC)
  • Budget Targeting & Fixing
  • Creating Adgroups
  • Understanding Keywords (Exact, Broad, Phrase & Synonyms)
  • Ad Creation

Creating Display Campaign

  • Display Network?
  • Using Display Planner Tool
  • Different Display Network Campaign Goals
  • Sales
  • Leads
  • Website Traffic
  • Product and Brand Consideration
  • Brand Awareness and Reach
  • Campaign Subtype Setting
  • Standard Display Campaign
  • Gmail Campaign
  • CPM Bid Strategy
  • Audiences Targeting
  • Remarketing
  • Intent
  • Affinity
  • Finding relevant websites for ads placement
  • Creating text ads
  • Creating & uploading banner ads

Creating Shopping Campaign

  • About Shopping Campaign?
  • Introduction to Google Merchant?
  • Google Merchant Account Creations
  • Data Feed Creation
  • AdGroup and Ads Creations
  • Keyword Targeting

Creating Video Campaign

  • About Video Campaign?
  • Different Video Campaign Goals Targeting
  • Product and Brand Consideration
  • Brand Awareness and Reach
  • Video Campaign Subtype Setting
  • Standard Consideration
  • Shopping
  • Standard Awareness
  • Different Bid Strategies
  • Maximum CPV
  • Maximum CPC
  • Audience Targeting
  • Keywords
  • Topics
  • Placements
  • Types of Video Ads Format
  • In-stream Video Ads
  • Video Discovery

Tracking Performance/Conversion

  • About Conversion Tracking
  • Importance of Conversion Tracking
  • How to Setup Conversion Tracking
  • Adding Tracking Code in your Website
  • Checking Conversion Stats


  • Remarketing?
  • Remarketing Campaign Setting
  • Creating Remarketing List

Module 5: Google Analytics

  • Introduction of Google Analytics
  • Google Analytics Work Structure
  • How to Set Up Analytics Account
  • Adding Analytics Code to Website
  • Types of Visitors?
  • Difference Between Page Views & Sessions
  • Different Types of Traffic
  • Goals and Conversion?
  • Goal Setup
  • Types of Goals
  • Bounce Rates
  • Difference Between Exit and Entry Bounce rates
  • Funnels?
  • How to Setup Filters and Segments?
  • Integration of Adwords and Analytics account
  • How to create Analytics Report?

Module 6: Google Webmaster

  • Introduction to Google Search Console (Google Webmaster)?
  • Use of Google Search Console
  • Verify Website with Google Webmaster
  • How to Use Structured Data?
  • Rich Card and How to Use?
  • Use of Data Highlighter
  • How to Check Internal Links Using Webmaster?
  • Manual Action Report?
  • How to Add Sitemap.xml in Google Webmaster?
  • How to Check Website Crawl Error?

Module 7: Social Media Optimization

  • Social Media Intoduction?
  • Benefits of Social Media
  • Top Social Networking Sites
  • Facebook Business Profile Creation
  • Post & Content Creation for Facebook Post
  • Using # Tag
  • How to Increase Customer Engagement?
  • Audiences Targeting
  • How to Create Twitter Profile?
  • How to Use # Tag
  • Using # Tag
  • Google Plus Page Creation
  • Creating Post for Google Plus
  • Linkedin Profile Creation
  • Linkedin Post Creation

Module 8: Social Media Marketing

  • About Different Social Media Platforms?
  • How Social Media Marketing is Different from Other Internet Marketing?

Facebook Marketing

  • Creating Facebook Page
  • Uploading Content
  • Increase Visitors
  • Facebook Advertising
  • Types of Facebook Advertising
  • Creating Facebook advertising campaign
  • Payment Module- CPC vs CPM vs CPA
  • Conversion Tracking
  • Facebook Advertising Tools

LinkedIn Marketing

  • Introduction to LinkedIn?
  • Creating Company Profile
  • Company Profile v/s Individual Profile
  • Understanding B2B & B2C Concept
  • LinkedIn Groups
  • LinkedIn Ads Creation

Twitter Marketing

  • Introduction to Twitter
  • Twitter marketing tools
  • Twitter: TweetDeck, Klout, PeerIndex
  • Creating Twitter campaigns
  • Types of Ads
  • About Twitter Cards

YouTube Marketing

  • Introduction to YouTube
  • Using YouTube for Business
  • Understanding Video Campaign
  • Benefits of Video marketing
  • Creating Video Campaign
  • Creating Video Adgroups
  • Targeting Options
  • Bidding Strategy

Module 9: Email Marketing

  • About Email Marketing?
  • About Bulk Mailing?
  • Challenges Faced in Sending Bulk Mails.
  • Email Marketing Types (Opt-in & Bulk Mailing)
  • How to do Bulk Mailing?
  • Use of Mailchimp
  • Creating a Broadcast Email
  • Setting up Auto Responders
  • Email Marketing Tools
  • Top Email Marketing Software and Their Uses

Module 10: Ecommerce Marketing

  • Introduction to Ecommerce?
  • Top Ecommerce Websites in World
  • Ecommerce Scenario in India
  • Ecommerce Marketing Strategy
  • How to do SEO of an Ecommerce Website?
  • Driving Traffic to Ecommerce Portal
  • Using Affiliate Marketing to Promote Your Ecommerce Business
  • How to Open an Ecommerce Store

Module 11: Content Marketing

  • Introduction to Content Marketing
  • Top Objectives of Content Marketing
  • Importance of Content
  • Why “Content is King” for SEO Scenario
  • How to do Keyword Research for Content
  • Top Ways to Write Content
  • Optimizing Content for Search Engine
  • Content Promotion to Gain Traffic
  • Tricks to Use Other’s Website Content
  • Content Syndication?

Module 12: Affiliate Marketing

  • Introduction to Affiliate Marketing?
  • Affiliate Marketing History
  • Changes in Affiliate Marketing Industry Over the Years
  • Affiliate Marketing Scenario in India
  • Secrets of Affiliate Marketing
  • Money Making Tips from Affiliate Marketing
  • How to Earn from Affiliate Marketing Without any Investment
  • How to Use Amazon’s Affiliate Marketing
  • Get Approved as an Affiliate by is

Module 13: Mobile Marketing

  • Introduction to Mobile Marketing?
  • Fundamental of Mobile Marketing
  • Why It is Important in current scenario?
  • About Mobile Website?
  • Creating Mobile Websites Using WordPress
  • Using Tools to Create Mobile Website
  • Advertising on Mobile
  • Targeting Ads on Apps
  • Targeting Ads via Location
  • Targeting Ads on Search Engine
  • SMS Marketing
  • How to do SEO for Mobile App Search

Module 14: Online Display Advertising

  • Introduction to Online Advertising?
  • Types on Online Advertising
  • Display Advertising
  • In Text Ads
  • In Image Ads
  • In Video Ads
  • In Page Ads
  • Payment Modules
  • Creating Banner Ads Using Tools
  • Tracking & Measuring ROI

Module 15: Google Adsense & Blogging

  • Introduction to Google Adsense?
  • Google Adsense Criteria for Website
  • How to Get Approved For Adsense
  • Using Google Adsense Account Interface
  • Placing Ads on Your Blog

Module 16: Google Adwords Certification

  • Google Adwords Fundamentals
  • Search Advertising
  • Display Advertising
  • Video Advertising
  • Shopping Advertising
  • Mobile Advertising

Module 17: Google Analytics Certification

Google Analytics Certification


Course Duration: 90 Hrs

Eligibility: Diploma/BCA/BBA/BSC/B.Tech/MCA/M.Tech/MSC

Scope:Online Marketing Companies / Online Advising Companies / Digital Advertising Agencies / Ecommerce Companies / Web Designing Companies / Web Development Companies

• 3 Months Job Oriented Training
• 2/4/6 Weeks Summer/Winter Training
• 6 Months Internship Training
• Fast Track Training
• Customize Training
• College/Corporate Training
• Week Days/Regular Training
• Weekend Training


SOFCON provides Digital Marketing Training according to current industry requirement.
SOFCON offers the best Digital Marketing Training with 100% placement assistance.
SOFCON facilitate regular, weekend and customized Digital Marketing Training in Noida.
SOFCON has a team of certified expert trainers with 5 to 15 years of real industry experience.
SOFCON mentors helps in major project training, minor project training & live project preparation.
SOFCON has smart lab facility with advanced, latest & modern equipments.
SOFCON provides smart classrooms fully equipped with projectors, Wi-Fi connectivity & digital pads.
SOFCON provides discussion zone areas in labs to enhance self study and group discussions.
SOFCON offers free of cost personality development sessions including spoken English.
SOFCON delivers variety of Study Material: Books, Video Lectures, Interview Questions (Technical and HR).
SOFCON provides NSDC affiliated course completion certificate.
SOFCON provides end numbers of interview till placement.
SOFCON provides weekdays, weekend, fast track and crash course for Digital Marketing.
SOFCON facilitate candidates to pay fees in installment or onetime payment option.
SOFCON accept various payment modules (Cash, Credit Card, Debit card, Net Banking, Paytm).


Mobile:+91-9873932055, +91-9873630785

Land Line: 0120-4314699


Address: B-5, 2nd floor, Sec 2, Near Sec 15 Metro Station Noida – 201 301, (UP), India


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